Search Engine optimization

The process of improving the quality and volume of traffic to a web site from search engines via “natural” (or “algorithmic” or “organic”) search results for targeted keywords is called SEO – Search Engine Optimization. It is a well-known fact that the earlier a site is presented in the search results (or the higher it “ranks”), the more searchers will visit that site. SEO is a process that can also target different kinds of search, local search, image search and industry-specific vertical search engines included.

SEO is a marketing strategy for increasing a web site’s relevance. By doing this, Search Engine Optimization considers how search algorithms work and what are people searching for. Efforts of the process may involve a presentation, site’s coding, structure, as well as fixing problems that could prevent the search engine indexing programs from fully spidering a web site. There also is another class of SEO techniques, they are known as spamdexing or black hat SEO. These techniques involve methods such as keyword stuffing and link farms that tend to harm search engine experience of a web user. Usually, search engines look for sites that may employ these techniques and normally they remove them from their indices.

SEO may also refer to “search engine optimizers”. These terms are adopted by and industry of consultants who carry out optimization projects on behalf of their clients and also by their employees performing SEO services in-house. SEO is offered by Search Engine Optimizers as a stand-alone service or as a part of greater marketing campaign. It is now clear that an effective SEO may surely require changes to the HTML source code of a web site. Because of this, SEO tactics may be incorporated into web site design and development.